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Supré
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Creator Program & Competitions
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Established in 1984, Supré is one of the most iconic and recognisable Australian value fashion labels in the female youth market. Helping Supre re-launch into the South African market via an ambassador network, with a key focus on Gen Z buyers using their smartphones to shop via social media.
Oversaw and managed the fashion brand’s influencer program, pr activities, competitions, shoots and establishing a strong consumer foothold within the women’s fashion category and online shopping. Managed over twenty Instagram creators on a monthly basis - communicating creative briefs in line with new product launches, seeding stock and guiding quality content output with key deliverables around social media commerce and a platform to purchase mentality.
Produced the launch of H&M Studio's latest collection inspired by 'The Surrealist Garden', which explored the juxtaposition between fashion and the digital and physical spaces.
The event was hosted at a unique location, Nirox Sculpture Park, a park in the Cradle of Humankind, Johannesburg, home to an amalgamation of local art and sculpture.
The range was brought to life amongst the garden, with mirrored photo moments and surrealist-inspired decor that saw pops of the collection's core brights. Guests experienced standout flora and fauna, a sculptural harvest style food table and custom-made cocktails.
Each guest made Ikebana flower arrangements and experienced Sound Bathing, a meditative practice using sound waves. Local conceptual photographer, Mishaal Gangaram, captured the day through a series of imagery and incorporated a custom treatment evoking futurism.