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Poetry
Project type
PR Event
Date
October 2022
Location
Cape Town, South Africa
About
MOOD produced the launch of Poetry’s SS23 Collection, highlighting 'Unforgettable Getaways' inspired by seaside locations, postcards and a sense of wanderlust.
Naturally, the event was hosted at a unique seaside location, Cabo Beach Club, a European-style beach club that was transformed into the 'Poetry Beach Club': a space where the glistening sea, vibrant summer fashion and Riviera-inspired decor, merged.
Guests received a custom illustrated map to navigate the various styling, scent, popsicle and refreshment stations on the day, followed by an al fresco long-table lunch with Poetry decor and homeware. Photo opps included floating Poetry pool letters, a Poetry summer swing, vibrant flower arrangements and a branded ice lolly cart.
Produced the launch of H&M Studio's latest collection inspired by 'The Surrealist Garden', which explored the juxtaposition between fashion and the digital and physical spaces.
The event was hosted at a unique location, Nirox Sculpture Park, a park in the Cradle of Humankind, Johannesburg, home to an amalgamation of local art and sculpture.
The range was brought to life amongst the garden, with mirrored photo moments and surrealist-inspired decor that saw pops of the collection's core brights. Guests experienced standout flora and fauna, a sculptural harvest style food table and custom-made cocktails.
Each guest made Ikebana flower arrangements and experienced Sound Bathing, a meditative practice using sound waves. Local conceptual photographer, Mishaal Gangaram, captured the day through a series of imagery and incorporated a custom treatment evoking futurism.