Poetry
PR Launch Event, Cape Town, 2022
Produced the launch of Poetry’s SS23 Collection, highlighting 'Unforgettable Getaways' inspired by seaside locations, postcards and a sense of wanderlust.
Naturally, the event was hosted at a unique seaside location, Cabo Beach Club, a European-style beach club that was transformed into the 'Poetry Beach Club': a space where the glistening sea, vibrant summer fashion and Riviera-inspired decor, merged.
Guests received a custom illustrated map to navigate the various styling, Poerty scents, custom popsicles and refreshment stations on the day from local brands, followed by an al fresco long-table lunch with Poetry decor and homeware. Photo opps included floating Poetry pool letters, a Poetry summer swing, vibrant flower arrangements and a branded Poetry ice lolly cart.












Influencer reels
Services Included:
Creative concept
Location and venue scouting
Overall production of event
Supplier relations (catering, décor, sound and AV etc.)
Entertainment
Content output
PR and guest list management